Dare to be Different

What are you doing that is different in your business to break the mould?

With so much competition and businesses targeting the consumer, it is ever harder to create a difference. We must always remember that the little things can make a big difference to the customer and maybe just changing your business slightly could ensure more repeat customers and even more new business.

One business that inspired us to write this article is Fakenham Race Course, who will this year be treating race goers not only to horses but camels too.

What should you be doing in your business to set yourself apart?

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