Aside from the humble amoeba, everything is complex, both in work and in play. It might be something at work, part of a hobby, or something else, but nothing is ever truly straightforward. Youâ€™ll encounter decisions, meetings, problems, challengesâ€¦ and chances are, youâ€™re probably expecting them. Problem solved, right? Wrong. So wrong.
Letâ€™s take business as an example. You have a great idea for a business, an innovative product that you know people will love, and a keen understanding of your marketplace. The only thing you donâ€™t have is the confidence in your own ability to sell your product. Your world-beating new item is like nothing thatâ€™s gone before, but for that very reason you know itâ€™ll be difficult to make potential customers appreciate its value.
So the work continues. You make more of your product in anticipation of the huge demand which you know will arise one day. You prepare marketing materials and keep them in your spare bedroom until youâ€™re ready to unveil your fabulous new idea. You compile lots of facts and figures and make profit projections until you run out of graph paper. But deep down, you know that youâ€™re missing somethingâ€¦ you havenâ€™t actually sold your product to anyone. And why not? Because youâ€™re frightened of making those calls and introducing your precious new creation to the scary, cynical marketplace.
The result is simple: there are no results. Your amazing new product never reaches the shelves, the media sensation never materialises, and you donâ€™t ever make the profits which you know are just beyond your reach. Making those sales calls is the only barrier between you and success – but itâ€™s a barrier that you darenâ€™t cross.
All too often in business, a single step in the process brings that process grinding to a halt. Maybe itâ€™s in sales, maybe itâ€™s in production, or maybe itâ€™s in administration, but every business – no matter how large or small – has an area that everybody finds too difficult to spend time on. Find yours, and train your team to deal with it. Neglect it at your peril, or sooner or later itâ€™ll come back and wreak havoc.